About Us

Experience you can rely on.
Values that haven’t changed.

We were built on a simple principle — that every business deserves insurance that genuinely reflects its risks, not a generic policy pushed across a desk at renewal time.

Over four decades, that principle hasn't changed. What has changed is the complexity of the risks businesses face. Cyber threats, environmental liabilities, contractual exposures, global supply chains. The landscape looks very different to 1982. Our job is to stay ahead of it, so our clients don't have to.

What Makes Ae Different

We've been protecting businesses since 1982. Over that time, we've seen markets harden, risks evolve, and countless changes across the insurance industry. Through it all, one thing has remained constant: our commitment to putting our clients first.

As an independent broker, we're accountable only to you. We have no ties to any insurer and no sales targets that compromise our advice. Instead, we search the whole market, negotiate on your behalf, and recommend solutions based solely on what's right for your business.

Our role doesn't end when your policy is placed. We stay actively involved throughout the year keeping in regular contact, monitoring claims trends, reviewing contractual liabilities, and helping you identify emerging risks before they become costly problems. While many brokers focus on renewal, we see that as just one part of an ongoing relationship.

And when the unexpected happens, you won't be left to deal with it alone. Our dedicated claims team manages the entire process from first notification through to final settlement advocating for your interests every step of the way.

Meet the Team

We believe great advice comes from genuine relationships. That's why our clients deal directly with experienced advisers who know their business, understand their challenges, and stand behind the recommendations they make.

When you work with one of us, you get us all.

Adrian Luff

Director

Risk Management, Financial Risk, Professional & Contractual Liability

Simon Rees

Director

Emerging Risks. Cyber & Data Liability

Mark Seward

Director

Business Continuity and Business Development.

Stella Goulding

Account Executive

Business Continuity and Business Development.

Kat Turner

Account Handler

Business Continuity and Business Development.

Loraine Beard

Account Handler

Business Continuity and Business Development.

Alex Wright

Account Handler

Business Continuity and Business Development.

Want to know more?

We're always happy to talk. Get in touch and speak to one of the team.

Speak to a Consultant

If you need to make a claim or discuss a potential claim, contact your usual AE consultant in the first instance.

Call us: 02380 558200
Email: info@aeins.co.uk