Artificial Intelligence – Implications for UK business 

March 22, 2018

Artificial Intelligence

AI technologies will provide new market opportunities and competitive advantage. Perceptive organisations are already investing their time to determine whether there are opportunities to benefit from AI. These new technologies will require a different set of skills and a new mind-set to develop solutions for problems we can’t solve with today’s technology. Organisations should not underestimate the challenge ahead.

Rather than individual technologies, it is the fusion of several technologies together with novel problem-solving approaches that is likely to have a significant impact on business and society. Rapid changes mean big things for insurers and policyholders. AI will be on the frontier of the insurance industry and where it might be heading in years to come.

Assessing your risks

Historically, insurance underwriters have relied on information provided by brokers to assess the risks surrounding a potential client. Machine learning will enable insurers to pore through more sources of information, including social media postings, to more adequately assess your risk. 

We anticipate that more accurate risk assessments mean more appropriate premiums and policy cover. Being able to consume more data automatically, we will see more customisation, and clients will benefit by paying for coverage they need.

We’ve been busier than usual here at AE Insurance Brokers lately. As part of our ongoing commitment to staying current and effective, we recently underwent a brand refresh. While it looked like a cosmetic change - a new logo, a fresh colour palette and font - the process was actually a deep dive into who we are, how we serve our clients, and where the industry is heading.

And while we were looking in the mirror, something struck us: many businesses don’t look in theirs often enough.

When we talk to UK business owners one pattern emerges consistently. Companies grow, pivot, hire, launch new products, or expand into new territories. Yet their insurance policies often remain frozen in time, reflecting the version of the business that existed twelve months ago - or worse, five years ago.

Insurance is often treated as a compliance checkbox: a bill that needs paying, a certificate that needs sending. But if your business has changed, your risk profile has changed too, and when your policy doesn’t match your reality, you’re likely overpaying and potentially leaving dangerous gaps in your protection.

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